guiding strategy


Underpinned By an Aeries
Of Interrelated Propositions.

TradeMark East Africa’s work is underpinned by a series of interrelated propositions that guide what TradeMark East Africa and its partners do.These propositions are underpinned by knowledge, assumptions and beliefs about how and why particular actions are expected to trigger particular changes. Propositions do not predict change. These propositions are called ‘theories of change’. At TradeMark East Africa, the theory of change is synonymous with strategy.

There are several layers to TradeMark East Africa’s theory of change. The logic or theories can be viewed as a hierarchy where the inter-relationships between the different theories link up and across the areas that TradeMark East Africa works. This section outlines TradeMark East Africa’s understanding of the bigger picture and then its areas of focus.

Our Pillars For Success

At the higher end of the theory of change, it is proposed that three necessary key ‘trade competitiveness’ elements contribute to increasing trade. Increased trade is believed to contribute to increased economic growth and subsequently reduce poverty.

These Elements are:

  • Increased Physical Access to Markets;
  • Enhanced Trade Environment; &
  • Improved Business Competitiveness.

Increased Physical Access To Markets.

market logic & budget allocation.

Increasing market access is the largest area of TradeMark East Africa’s portfolio, with approximately 45% of TradeMark East Africa’s budget allocated to this area of work. Virtually all TradeMark East Africa activities in this area are designed to increase market access by reducing the cost of trade.

Discover More

Enhanced Trade Environment.

regional & national coordination.

Approximately, 38% of TradeMark East Africa (TMEA)’s budget is in the area of Enhanced Trade Environment with the most being aligned to improving regional and national coordination through developing the capacities of the EAC organs and institutions and Ministries of EAC in each Partner State.

Discover More

Improved Business Competitiveness.

Approximately 17% of TradeMark East Africa (TMEA)’s budget supports Improved Business Competitiveness (IBC) as a key building block for increased trade competitiveness, improved trade, and poverty reduction. TradeMark East Africa (TMEA) seeks to improve business competitiveness in East Africa through enhancing business regulations for trade, improving export capability and developing efficient trade logistics services.

Discover More
Stay updated

Nos projets transforment l’Afrique de l’Est et centrale.

Apprendre encore plus

Quick Contacts

Nos partenaires mondiaux