TradeMark East Africa’s work is underpinned by a series of interrelated propositions that guide what TradeMark East Africa and its partners do. These propositions are underpinned by knowledge, assumptions and beliefs about how and why particular actions are expected to trigger particular changes. Propositions do not predict change. These propositions are called ‘theories of change’. At TradeMark East Africa, the theory of change is synonymous with strategy.
There are several layers to TradeMark East Africa’s theory of change. The logic or theories can be viewed as a hierarchy where the inter-relationships between the different theories link up and across the areas that TradeMark East Africa works. This section outlines TradeMark East Africa’s understanding of the bigger picture and then its areas of focus.
At the higher end of the theory of change, it is proposed that three necessary key ‘trade competitiveness’ elements contribute to increasing trade. These elements are: increased physical access to markets; enhanced trade environment; and improved business competitiveness. Increased trade is believed to contribute to increased economic growth and subsequently reduce poverty.