Our Organisation


TradeMark East Africa ( TMEA ) is funded by a range of development agencies with the aim of growing prosperity in East Africa through trade. We believe that enhanced trade contributes to economic growth, a reduction in poverty and subsequently increased prosperity.

TradeMark East Africa (TMEA) works closely with East African Community (EAC) institutions, national governments, the private sector and civil society organisations to increase trade by unlocking economic potential through:

  • Increased physical access to markets
  • Enhanced trade environment
  • Improved business competitiveness


To promote rapid advances in East Africa’s integration, trade and global competitiveness for all East Africans.


A united East Africa with flourishing trade, strong investment and less poverty.

Core Values


Expected Results

Trade Mark East Africa (TMEA) aims to contribute to increased growth and reduced poverty.TradeMark East Africa (TMEA) will monitor changes in the intervention areas listed below and evaluate its contribution to these changes – By 2016, TradeMark East Africa (TMEA) would like to see the following:

  • 30%Reduction in time for trucks crossing select borders.



  • 10%Increase in value of exports from the EAC region.



  • 25%Increase in intra-regional exports compared with total exports from the region.



  • 15%Reduction in average time to import/export a container from Mombasa or Dar to Burundi or Rwanda.



TradeMark East Africa (TMEA) has adopted the Donor Committee for Enterprise Development (DCED) standards for results measurement.We believe that meeting the standards will support TradeMark East Africa (TMEA)‘s aim to:

  • Ensure TradeMark East Africa (TMEA) has a clear story about what it would like to see change. how, why and what TradeMark East Africa (TMEA) and partners are doing is expected to contribute to these changes
  • Have relevant and timely information to assist irnplementers and decision makers to adjust projects in response to implementation issues, what is working and not working and improve the chances of success
  • Have sufficient evidence to be able to explain what happened. how and why and TradeMark East Africa (TMEA)‘s contribution to changes to the extent that a reasonable person would accept

Our Partners

TradeMark East Africa ( TMEA ) supports East African integration through close partnerships with the EAC Secretariat, national governments. the private sector and civil society. TradeMark East Africa (TMEA) is partner-driven and results-focused. Offering flexible instruments such as financial aid and technical assistance.

EAC Secretariat and Institutions

TradeMark East Africa (TMEA) supports regular high-level dialogue with the EAC. partner states and development partners on the regional trade and integration agenda through stakeholder forums and the Arusha roundtable meeting series.

East African National ministries

In each of the partner states. the Ministries of East African Cooperation (MEAC) typically coordinates regional integration policy making and implementation. TradeMark East Africa (TMEA) focuses technical assistance with EAC ministries.In each member state to improve their leadership and coordination of regional integration.

Private Sector

TradeMark East Africa (TMEA) works with the private sector supporting research and advocacy that will facilitate the ease of doing business in East Africa.

Civil Society

TradeMark East Africa (TMEA) supports civil society through grants and the creation of regional dialogue platforms on key issues affecting trade and growth.